Write a six to eight (6-8) page paper in which you:
Describe how you would go about selecting the right channel members and how you would get that product to your stores.
Create a channel design strategy. Describe how you will motivate channel members to make this a successful endeavor in a short period of time. (Address long hours, timeline, etc.)
Identify two (2) pricing issues in channel management that you will have to deal with.
Apply a push promotional strategy to this situation.
Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
Analyze the channel member selection process, market geography, size, density, and behavior in relation to designing a strategic marketing channel.
Propose ways to motivate channel members.
Determine the key considerations in synchronizing product planning and marketing channel management throughout the product life cycle.
Assess the configuration of the marketing channel pricing structures and the guidelines for effective channel pricing strategies.
Differentiate between the different push promotion strategies in marketing channels.
Explain the role of logistics in marketing channels and describe the components of logistics systems.
Use technology and information resources to research issues in business logistics management.
Write clearly and concisely about business logistics management using proper writing mechanics.
This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.Executive summary
The report presents a discussion with respect to the new product in the market i.e. Apple i-phone 4S product and the product will be launched in Australia so the paper will contain the possible marketing strategies with respect to proper channels that the retailer can undertake. The study starts by understanding the product features with respect to its previous versions as well as with respect to its competitive products. The customer profiling is done by market segmentation using the variables such as geographies, demographic parameters, psychological factors as well as socio-cultural factors.
Supply chain help to achieve the maximum level of customer satisfaction. It also ensures high level of the quality in the product. It also helps to achieve the high level of flexibility with the changes in the market. This helps to carry the right product at the right time in the right place among the right quantity.
Apple Inc. is known for its breakthrough marketing strategies. The company has been a forerunner when it comes to introducing innovative products in the market. IPhone brand has been a revolution in the field of smart phones. IPhone was first released by Apple Inc. in 2007 and since then, Apple has upgraded its versions from time to time and captured the market share at a swift pace. The latest version of iPhone is iPhone 4S which comes with latest possible features available in the Smartphone’s technology was launched in October, 2011 (Apple Australia, 2012).
Apple has been successful in following a premium pricing strategy and hence become a brand which is associated with its exclusiveness. The current business report studies the product features of iPhone 4S and suggests possible marketing strategies that company should follow to make it a huge success. The country chosen for the study is Australia which has been a market of technology enthusiastic customers. The recommendations are backed by market research study which helps in customer segmentation and profiling....