Refer to the following short article about Burger King’s new chicken fries success:
Burger King puts new spin on Chicken Fries
Imagine that you were the Marketing manager for this new product. Describe 2 research methods you would have undertaken to come up with this product. Be specific in describing each method you discuss.
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Burger King Fiery Chicken Fries
Marketing Research Methods
Product research focus is placed on satisfaction of customers and Burger King is in maturity of the company’s lifecycle, they need to use innovation and modification of products or introduction of new ones in order to better meet customer’s needs and improve performance. Research methods used by Marketing Managers serve as an extension of primary data collected from the target market. The four research methods used are observational, experimental, survey...
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