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Marketing is very important for new businesses since it helps to educate the consumers about the availability of the new product and encourage them to try the new product. In this report, the sales and marketing mix strategies for the new business of healthy and tasty ready-to-eat meals have been discussed. The appropriateness of the strategies with the marketing objectives and differentiating advantage of the business have also been analyzed to modify it to make it more effective.
The new product would be entering an existing market in which there are several types of products already available. As such, the push sales strategy would not be used since the product would be marketed as per the differential strategy. In order to stimulate sales for the product, the...