1. Identify the highest concentration of consumers (core consumers basically ) based on the Index and Percent down components- make sure to think about these numbers because sometimes the index may be high but the percent down (share) may be low.

2. Report: Age, Gender, Income, Occupation, Geographic location, Race, Marital Status, Website and Television preferences for the core consumer- again looking at index and percent down numbers.

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Spring 2014 data has been used for the purpose of this report. The product category assessed is cameras and the summary of the amount spent on cameras have been analyzed. The target amount of more than $500 over the past 12 months was the focus of the research. It was...
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