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The Dream Bowl is one of the most awaited events across the nation that showcases best FCS, D-II and D-III players from all over the economy. It is a college football all-star showcase and marks the celebration of commitment and excellence. The game takes place over the Martin Luther King weekend and provides a refreshing experience to the participants as well as the viewers (Dream Bowl, 2015). The huge anticipated crowd and the wide cheering would create demand for drinks and this event would serve as an appropriate opportunity for the beverage giant Coca-Cola to serve its various drinks from water and sodas to juices and gain consumer loyalty....