Review the Atlantic Computer case study.
Without performing a detailed quantitative pricing analysis, which of the available pricing method alternatives do you suggest for Atlantic?
Support your answer by addressing the factors that may have an impact on a pricing strategy (branding; competition; benefits and differentiators; potential market size; sales channels; etc.).
What other internal Atlantic considerations should be taken into account when deciding on the pricing strategy?
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Brand ImageAtlantic has a strong brand image and positive customer perception that was created by providing reliable products, good after sales service and demonstrated success through product differentiation....
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