Without performing a detailed quantitative pricing analysis, which of the available pricing method alternatives do you suggest for Atlantic?
Support your answer by addressing the factors that may have an impact on a pricing strategy (branding; competition; benefits and differentiators; potential market size; sales channels; etc.).
What other internal Atlantic considerations should be taken into account when deciding on the pricing strategy?
These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.Brand Image
Atlantic has a strong brand image and positive customer perception that was created by providing reliable products, good after sales service and demonstrated success through product differentiation....
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