Write an assignment about Strategies to Increase Competitive Advant...

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Write an assignment about Strategies to Increase Competitive Advantage, use Starbucks as as our example.

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Introduction
Starbucks is an international organization with multiple marketing advantages. The newest brand in the market with the organization affiliation is the Highland Espresso Coffee. The product entered the market three months ago and had attracted significant attention to both the loyal customer of the Starbucks and the new customers....

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