Analyze Nike “Find Your Greatness” Campaign.
Address the following in no more than 8 pages:
1. Analyze the campaign using the Dragonfly Effect Model.
2. Based on your analysis, determine steps you could take to improve the campaign.
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Nike Inc. “Find your greatness campaign” was created as a compensating strategy for loosing the official sponsorship of the 2012 Summer Olympics to Adidas, their greatest competitor. The campaign was to compensate for the exposure and perks lost, and focused on creating an emotional connection with Nike brand. Their target audience were all age groups, countries, environments and sports, with a focus placed on the people and the fact that no matter where they play, their greatness is not less important.
The humanistic design principle and the Points of View of the Nike audience have been the following:...
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