Question

Various agencies and companies have executed successful guerilla marketing campaigns throughout the world.
Summarize the campaign details and explain how the guerilla marketing strategy was or was not effective in triggering the audience’s emotional response.
Then pitch your own idea for a guerilla marketing campaign.

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Guerilla marketing is a combination of promotional techniques that rely on creativity and imagination to become viral, rather than solely the size of the marketing budget (Marrs, 2014). Usually guerilla-marketing campaigns are innovative and unexpected, which is why they draw attention....

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