Welcome to our Sport Event Analysis Discussion and Response assignment involving an international sporting event--Roland Garros or commonly known as The French Open. You will be required to submit a 500-750 word discussion post analyzing the event from a sports marketing, marketing research, or marketing manager perspective. Your post and response should be well-conceived, grammatically correct, utilize sports marketing language and concepts, and be unique.

Assignment:

Students will 'attend' and immerse themselves in a ‘mega-sporting’ event and, assuming the role of a marketing researcher/critical observer, individually evaluate the commercial experience and environment. The student will publish a discussion post regarding their experience at the mega-sporting event with emphasis on the marketing aspects of the event.

Students may comment on:
-Market Orientation
-Event-based Ticket Sales & Event Growth
-Sport Products related to the event
-Event Marketing Mix
-Media Coverage & Media Partnerships
-Market Demographics & Attendance
-Consumer Profile(s)
-Market Segmentation
-Marketing Stakeholders or key players
-Sponsorship Fees, Sponsorship/Advertising Reach
-Fan Experience (in person, television, media)
-Macro and/or Microeconomic elements of the event
-Mission/Vision Statement of the Event and its relationship to the fan experience
-Event Characteristics and Brand Identity
-Merchandising
-Tournament Logistics--Transportation of Athletes, Media, VIP Guests, and Spectator Arrivals and Departures.
-Environmental Scanning of the Event (SWOT/PESTLE)

Roland Garros Introduction:

Roland Garros, the second Grand Slam event in the yearly tournament calendar, is held in Paris, France and named after a famous french aviator, Roland Garros. The event began in 1891 as the national tennis tournament of France. The event is the premier clay court tournament in professional tennis and one of the best attended tennis events. In 2013, 428,751 spectators attended the event over 15 days. The 2016 total prize purse is 28,028,600 Euros or approximately $31,756,404 spread across 5 events (men's/women's singles, men's/women's doubles, mixed, wheelchair, and legend's doubles). This year the event is held between May 22 and June 5. In 2015, ESPN, NBC Sports, and The Tennis Channel, featured 50+ hours of television coverage in the United States. This year's viewing schedule (Links to an external site.) will be provided by Tennis Channel (Links to an external site.), and NBC networks (Links to an external site.) & NBC LiveStream (Links to an external site.). Daily recaps (match highlights and interviews) can be found via Roland Garros's YouTube (Links to an external site.)channel. Another option to get 'up close' and 'behind-the-scenes' views from players, spectators, and officials is to follow the daily updates from Roland Garros via SnapChat (search for "The French Open").

Welcome to our Sport Event Analysis Discussion and Response assignm...