• Choose any professional/collegiate sports team and describe how it puts the basic sports marketing functions into practice.
• Choose three teams in the same sport (Braves, Indians, Yankees) or three sports products in the same product category (e.g. Titleist, Cobra, and Ping golf clubs) and discuss how each makes market selection decisions.

Comment specifically on similarities and differences in segmentation, targeting, and positioning.
• Describe the marketing mix for the following sports products and services:
• Wilson Sporting Goods Tennis Equipment
• Penn State Football Program
• Golf lessons at a local country club
• Michael Sam’s Brand impact on the NFL
• Air Jordans from Nike
• Interview 5 adult sports participants and ask them to describe the sports socialization process as it relates to their personal experience. Attempt to interview people with different sports interest to determine whether the socialization process differs.
• Ask 10 consumers about the value that they feel a professional sports team would (or does) bring to the community. Then ask the same people about the value of college athletics to the community. Comment on how these values differ by level of competition.
• Using the Internet, find the demographic profile for fans attending LPGA (women’s tour) versus PGA (men’s tour). Are there differences? Use this information to comment on the market selection decisions for the LPGA.
• Construct a survey to measure consumers' perceptions of service quality at a sporting event on campus. Administer the survey to 10 people and summarize the findings. What recommendations might you make to the sports marketing department based on your findings?

• Choose any professional/collegiate sports team and describe how i...