You will 'attend' and immerse themselves in a ‘mega-sporting’ e...

You will 'attend' and immerse themselves in a ‘mega-sporting’ event and, assuming the role of a marketing researcher/critical observer, individually evaluate the commercial experience and environment. The student will publish a discussion post regarding their experience at the mega-sporting event with emphasis on the marketing aspects of the event.
You may comment on:
1. A crisis that may occur with the event and your recommended response (strategic communication).
2. The organizational objectives of event organizers and how they affect the cost of running an event such as the Tour de France.
3. Relate the event's SWOT/PESTLE to its popularity.
4. Market Segmentation and Media Selection Decisions.
5. Doping Sanctions and its effect on the Tour de France's image; what is your strategic recommendation to minimize negative publicity.
6. Sport Celebrities and Endorsement (opportunities, strategic fit, crisis management).
7. Implementation phase of the strategic sports management process.