1. As it pertains to the country you have selected, you will be req...

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1. As it pertains to the country you have selected, you will be required to analyze the environment (the country), looking for emerging threats and potential opportunities.

You will be required to use the SWOT methodology, but with a variation, known as TOWS- Threats , Opportunities , Weaknesses , and Strengths .

Weaknesses ONLY.

2. Identify the top five marketing changes that the company will be required to make to the current product, and explain each in detail, supported by data right now

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TOWS - Weaknesses

There are a number of significant weaknesses in the environment that Germany represents for Whole Foods’ expansion plans.
These include: the presence of at least one large established player in the organic food market; the problem of constricted supply and the competition to secure that supply; relatively high taxes; bureaucratic complexities; and, more importantly, labor market inefficiencies characterized by the presence of large and powerful unions.

This TOWS report focusing on the weaknesses of the German market will focus upon the issues of constricted supply (as mediated by the related problem of the presence of a dominant player and the current distributor-dominated structure of supply) and upon the problems associated with the conditions of Germany’s labor market.

A critical weakness in the business environment for organic food sales in Germany is the limited national and regional supply of organic produce, with immediate consequences for Whole Foods’ traditional business model. In the U.S., the Whole Foods business model pivots around the ability to buy produce at the national level...

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