Should social networking sites start branching out beyond their own...

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Should social networking sites start branching out beyond their own sites to advertise, such as by running TV ads? Why or why not?

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It is suggested that social networking sites should not consider the branching option and should focus on advertisements on their sites. The first reason is that social media marketing is cost-effective compared to running TV ads and it would not put pressure on the funds of the company....

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