Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on...

  1. Home
  2. Homework Library
  3. Business
  4. Marketing
  5. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on...


Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc.on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to reflect its shifted focus towards consumer electronics.Apple Inc. headquarters in California.Products: Apple TV, Apple Watch, Ipad, iPod, iMac, Macbook, Mac Pro, Mac miniApple Inc. has 9 products, several services, and software and 424 retail stores worldwide

6 years between iPod/iPhone
3 years between iPhone/iPad
4 years between iPad/Apple
Watch What’s next?

The Digital marketing and social media executive, Jill Hunley assigns you the big responsibility to organize the promotion of «the Apple car», which represents a big stake for Apple.*
As every new Apple product, the Apple car will be launched at the beginning of October 2017, so you have 8 months to prepare the promotion of the Apple car. *
Obviously, the teams must take into account the values and aesthetics of the brand; elegance, design, innovation, user experience to build the digital campaign accordingly.

For Apple
-Be innovative to integrate the market of the electric car and be recognized as a challenger as short
-the term, and the long-term leader-Be different in the approach
For the team
-Analyze the market, what is done, what is expected?
-Develop a digital campaign and take into account the environment of the company, its values, its mission statement and history
-Work in a team, share and optimize the skills and knowledge of each one

•A brief analysis of the high-end electric car market
•size of the market and players
•Define the launch strategy of the Apple car
•Which target & market?
•According to your target definition,
•Select the best digital levers (search, display, social media....)
•And brand content to successfully launch it
•Detail your objectives and budget (%) per lever(look at the sheetmodel slide 9)

Solution PreviewSolution Preview

These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.

    By purchasing this solution you'll be able to access the following files:
    Solution1.pptx, Solution2.pptx and Solution3.pptx.

    for this solution

    or FREE if you
    register a new account!

    PayPal, G Pay, ApplePay, Amazon Pay, and all major credit cards accepted.

    Find A Tutor

    View available Marketing Tutors

    Get College Homework Help.

    Are you sure you don't want to upload any files?

    Fast tutor response requires as much info as possible.

    Upload a file
    Continue without uploading

    We couldn't find that subject.
    Please select the best match from the list below.

    We'll send you an email right away. If it's not in your inbox, check your spam folder.

    • 1
    • 2
    • 3
    Live Chats