6 years between iPod/iPhone
3 years between iPhone/iPad
4 years between iPad/Apple
Watch What’s next?
The Digital marketing and social media executive, Jill Hunley assigns you the big responsibility to organize the promotion of «the Apple car», which represents a big stake for Apple.*
As every new Apple product, the Apple car will be launched at the beginning of October 2017, so you have 8 months to prepare the promotion of the Apple car. *
Obviously, the teams must take into account the values and aesthetics of the brand; elegance, design, innovation, user experience to build the digital campaign accordingly.
-Be innovative to integrate the market of the electric car and be recognized as a challenger as short
-the term, and the long-term leader-Be different in the approach
For the team
-Analyze the market, what is done, what is expected?
-Develop a digital campaign and take into account the environment of the company, its values, its mission statement and history
-Work in a team, share and optimize the skills and knowledge of each one
•A brief analysis of the high-end electric car market
•size of the market and players
•Define the launch strategy of the Apple car
•Which target & market?
•According to your target definition,
•Select the best digital levers (search, display, social media....)
•And brand content to successfully launch it
•Detail your objectives and budget (%) per lever(look at the sheetmodel slide 9)
These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.
By purchasing this solution you'll be able to access the following files:
Solution1.pptx, Solution2.pptx and Solution3.pptx.