Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on...

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Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc.on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to reflect its shifted focus towards consumer electronics.Apple Inc. headquarters in California.Products: Apple TV, Apple Watch, Ipad, iPod, iMac, Macbook, Mac Pro, Mac miniApple Inc. has 9 products, several services, and software and 424 retail stores worldwide

6 years between iPod/iPhone
3 years between iPhone/iPad
4 years between iPad/Apple
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The Digital marketing and social media executive, Jill Hunley assigns you the big responsibility to organize the promotion of «the Apple car», which represents a big stake for Apple.*
As every new Apple product, the Apple car will be launched at the beginning of October 2017, so you have 8 months to prepare the promotion of the Apple car. *
Obviously, the teams must take into account the values and aesthetics of the brand; elegance, design, innovation, user experience to build the digital campaign accordingly.

For Apple
-Be innovative to integrate the market of the electric car and be recognized as a challenger as short
-the term, and the long-term leader-Be different in the approach
For the team
-Analyze the market, what is done, what is expected?
-Develop a digital campaign and take into account the environment of the company, its values, its mission statement and history
-Work in a team, share and optimize the skills and knowledge of each one

YOUR MISSION
•A brief analysis of the high-end electric car market
•size of the market and players
•Define the launch strategy of the Apple car
•Which target & market?
•According to your target definition,
•Select the best digital levers (search, display, social media....)
•And brand content to successfully launch it
•Detail your objectives and budget (%) per lever(look at the sheetmodel slide 9)

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