Marketers spend a lot of their time focused on learning about consu...

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Marketers spend a lot of their time focused on learning about consumer behavior. There are a variety of research methods to examine consumers' behaviors. Write a 2-3 page paper in APA format and compare and contrast these methods. What are the advantages and disadvantages of each?

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Consumers are the focus of all marketers and the main goal of every marketer is to identify the needs of the consumers and satisfy the same in the most optimal manner. Thus, one of the important tasks of the marketer is to understand the needs of the consumers. Since every consumer is different, their needs and preferences are also different. Identifying these differences properly is of paramount importance since the marketing decisions are based on these inputs. In this paper, we would discuss some of the methods which are used by marketers to identify consumer needs.
Methods to study consumer behavior
Belch & Belch (2014) have stated that there are 4 methods which can be used to study consumer behavior. These are:
• In-depth interviews...

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