Discussion - Surrogate Indicator Find and copy an ad that uses a...

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Discussion - Surrogate Indicator

Find and copy an ad that uses a surrogate indicator. Is it effective? Why? Who do you think the firm uses this approach?

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These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.

The use of surrogate indicators in marketing has been for the purposes of promoting one attribute by referring to some another attribute. I would like to discuss the ad by Rolex in which it displays the tagline “Time is money”....

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