Create a marketing plan for the Online MBA at SAU. Since this is not a true academic research paper, you will not need an abstract. However, you will need a lot of secondary data to justify your recommendations for the marketing plan, and you have to cite your sources in your paper and in a works cited page.

The Marketing Objective for this project: Increase enrollment in the MBA program by 10% a year for three years.
BUDGET: The budget for marketing the online MBA is $5000 a year.

Marketing Plan Outline

I. Company Description – ½ to 1 page

II. Business Mission - ½ page
(I will provide this.)

III. Marketing Objective - ½ page
(I will provide this.)

IV. Marketing Strategy – 5 pages
a. Target Market Strategy – describe your target market and justify its selection. Think about population size, age demographics, amount of competition, etc.
b. Marketing Mix
i. Product – your product is the online MBA.

ii. Place/Distribution – your product is distributed online. However, you might want to consider new geographic markets to target, such as Shreveport, central Arkansas, Dallas/Fort Worth or others that you can justify as potentially promising markets.

iii. Promotion – This should be the bulk of this section. How will you communicate with potential students? TV advertising? Social media? Outdoor signage? Make sure you justify your decisions with data.

iv. Price – the price is pre-determined by the University as tuition and fees. It cannot be changed. It can, however, be featured as a benefit for potential students.

V. Implementation, Evaluation, and Control – 2 pages
a. Marketing Research (Are there market segments that need to watched closely? Other trends?)
b. Organizational Structure and Plan (if pertinent)
c. Budget
d. Implementation Timetable
e. Summary

Create a marketing plan for the Online MBA at SAU. Since this is no...