Consider the ethical challenges that are faced by marketers in maki...

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Consider the ethical challenges that are faced by marketers in making decisions about their product/pricing offerings, their channel strategies and their integrated marketing communication programmes.
How does unethical behavior impact consumer and partnership relationships, as well as the co-creation of value?

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These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.

It is imperative for marketers to ensure that all the elements of the marketing mix are ethically consistent with each other while highlighting the key differentiating aspects of the marketing mix. Downplaying on the drawbacks and highlighting the benefits can sometimes turn out to be out of compliance with the ethical principles (Brenkert, 2002)....

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