Marketing Plan Assignment: A marketing plan is the main document th...

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Marketing Plan Assignment: A marketing plan is the main document through with the strategic planning process takes place within the marketing function of an organization.

It assesses the current situation faced by the brand, and proposes future actions that will accomplish goals of the brand. This assignment will be to construct a marketing plan for a brand of your choice.
The brand used could be a national consumer goods brand (e.g., Monster), a local retail brand (e.g., RAK Outfitters), or anything in between.

Current Marketing Situation:

Market description (1/2 page minimum)

Product review (1/2 page minimum)

Review of competition (1/2 page minimum)

Review of distribution (1/2 page minimum)

SWOT Analysis (1 page minimum text, plus include the SWOT diagram in table form) [note that Table 2.2 doesn’t seem to cover strengths and weaknesses—

Marketing Plan Objective and Marketing Strategy (1/2 page minimum for these items combined)—here, I recommend focusing on one key objective you would like to see the organization/brand accomplish.

Action programs (1 page minimum)—For this section, think in terms of the 4 Ps and try to be creative. For instance, if your goal is to increase sales, then advertising, personal selling, or social media marketing might be used (the promotion P), If differentiating the product or retail offering from competitors is the goal, then you might recommend changing the product sold or adding ancillary services to increase the value of the augmented product (the product P).

Budget (1/2 page minimum)—For this section, outline broadly the items that will represent anticipated cost categories for implementing the plan.
You do not need to include specific costs, but merely identify items that will represent costs (for example, if you suggest increasing advertising for the product/organization, you’d want to include the costs associated with developing the ad campaign and the costs associated with running the advertisements).

Format: Use double spacing, 1 inch margins, and 12 point font. Important: please use section headings for each of the above sections.

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These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.

V8 Fusion Energy Marketing Plan

1.0 Market description
V8 Fusion Energy (“V8 +Energy”), a product of Campbell Soup Company falls into energy drinks although it is targeted at the health-conscious niche of this market. The global energy drinks market recorded approximately $55 billion in sales in 2017 and continues to be dominated by traditional industry players such as Red Bull, Monster and Rockstar. The main target customer group for niche industry players looking to capitalize on health-conscious consumers who prefer zero or low calorie energy drink alternatives is the 16 to 30 years age bracket, as this age group forms the core energy drink consumer market. The global energy drinks market as a whole is projected to grow at annual rate of 3.7% between 2018 and 2023 with most of this growth occurring in the United States which remains the most vibrant and dynamic energy drinks market globally.
2.0 Product review
V8 +Energy is a low calorie and sugar-free energy drink that addresses the needs of fitness-conscious energy drinks consumers. V8 +Energy is a juice-blend that provides a full serving of fruits and vegetables and its key selling point is giving consumers the steady energy they need to be at their best during their busy day. The caffeine in V8 +Energy comes from natural green tea, and...

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