Case Study Question: Role of Positive Attitudes in Market Success (250 Words)

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Question

Why does the formation of positive attitudes play such an important role in the continued market success of non-branded products?

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A positive attitude is influenced by an emphasis on communicating engaging messages that are educational in nature and focus on the health benefits of using the non-branded products instead of the branded competitors. Since the non-branded products lack the advantages of brand image,...

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