Using the case study Marketing Excellence Amazon.com respond to eac...

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Using the case study Marketing Excellence Amazon.com respond to each of the questions below using both theory and practical managerial thinking as well as supporting research
1. With respect to the distribution, why has Amazon succeeded when so many other companies have failed?
2. From a theoretical standpoint, what is Amazon’s pricing model? Why is this so effective? How does this compare to their competitors?
3. Discuss how Amazon has used differentiation and positioning as two key components in maintaining a competitive advantage.
4. Thinking about the changes in the macro and micro environment, what is next for Amazon? Where else can it grow?
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be two pages (minimum of 500 words) in length (not counting the title and reference pages).

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Introduction
The key to Amazon's business strategy is a continuous and fundamental analysis of the wishes and desires of consumers. The business doctrine on which Amazon builds the success of global scale lies in linking points to a hyper dynamic market, that is, in functional linking supply and demand through an optimized platform. Customers’ satisfaction is vital for a company that has a strong position in the market. Therefore, the focus of the company will be on global expansion, local trade and the use of mobile technology to attract customers and increase sales.
Analysis of Amazon.com
Amazon builds a leader position on the market with a combination of three operational strategies: low prices, wide differentiation, and focus. Amazon is trying to isolate...

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