Company Background (This is a fictional company)
Galaxy Restaurant is a start-up restaurant developed with the idea of providing customers with a unique dining experience. This business model is one of its kind as fast food restaurants are often associated with unhealthy food items which cause individuals to be overweight on a regular consumption. However, this restaurant has redesigned its menu offerings and used special ingredients to develop healthy menu items. Galaxy International is located in New York, US, this restaurant seeks to address the health concerns associated with the fast food restaurant industry. It offers a wide range of fast food items on its menu, all of which are healthy, and fit for regular consumption. Meal selection includes; breakfast, lunch, and dinner. Further, the restaurant offers a guaranteed maximum order processing time of five minutes, on select menu items. Since this is the first restaurant of the chain, the owner is involved with the daily management to ensure the customer experience, and response can be used to expand the business through the franchising route. The format of the submission should be in essay format using subheadings. Use APA format. Provide a segmentation and target market analysis on Galaxy International

1. Product
a. This section of the marketing plan should include a description of the products and services offered to the consumer. Remember that this product section should also identify services, warranties, and installation features. Additionally, brand, logo, and other identifying characteristics should be discussed in this section as they encompass part of the product offering.
b. Examine whether your company has a competitive advantage relative to its product offering (i.e., only address the product here).

2. Place
a. This section of the marketing plan should explain the entire distribution channel As a reminder, this is the flow of the product from the manufacturer or creator of the product/service to the final consumer (the entire process—not just the retailer at the end of the process). Describe a physical facility associated with your company. This can be a unique manufacturing or distribution center, retailer, or even a merchandising technique. The idea here is to describe what it looks like to the consumer and the value that this atmosphere brings to the buying experience.
b. Examine whether your company has a competitive advantage relative to its place offering (i.e., only address place or distribution here).

3. Price
a. This section of the marketing plan should describe the pricing strategies used by your company. Include theoretical aspects of pricing in your discussion here.
b. Examine whether your company has a competitive advantage relative to its pricing strategies (i.e., only address pricing here).

4. Promotion
a. This section of the marketing plan should address the promotional methods used by your company. This should not only include social media/Internet marketing but also traditional marketing and advertising used (e.g., personal selling, advertising, sales promotion, publicity).
b. Examine whether your company has a competitive advantage relative to its promotional strategies (i.e., only address promotion here).

Ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not counting the title and reference pages).

Company Background (This is a fictional company) Galaxy Restaurant...