Company Background (This is a fictional company) Galaxy Restaurant...

  1. Home
  2. Homework Library
  3. Business
  4. Marketing
  5. Company Background (This is a fictional company) Galaxy Restaurant...

QuestionQuestion

Company Background (This is a fictional company)
Galaxy Restaurant is a start-up restaurant developed with the idea of providing customers with a unique dining experience. This business model is one of its kind as fast food restaurants are often associated with unhealthy food items which cause individuals to be overweight on a regular consumption. However, this restaurant has redesigned its menu offerings and used special ingredients to develop healthy menu items. Galaxy International is located in New York, US, this restaurant seeks to address the health concerns associated with the fast food restaurant industry. It offers a wide range of fast food items on its menu, all of which are healthy, and fit for regular consumption. Meal selection includes; breakfast, lunch, and dinner. Further, the restaurant offers a guaranteed maximum order processing time of five minutes, on select menu items. Since this is the first restaurant of the chain, the owner is involved with the daily management to ensure the customer experience, and response can be used to expand the business through the franchising route. The format of the submission should be in essay format using subheadings. Use APA format. Provide a segmentation and target market analysis on Galaxy International

1. Product
a. This section of the marketing plan should include a description of the products and services offered to the consumer. Remember that this product section should also identify services, warranties, and installation features. Additionally, brand, logo, and other identifying characteristics should be discussed in this section as they encompass part of the product offering.
b. Examine whether your company has a competitive advantage relative to its product offering (i.e., only address the product here).

2. Place
a. This section of the marketing plan should explain the entire distribution channel As a reminder, this is the flow of the product from the manufacturer or creator of the product/service to the final consumer (the entire process—not just the retailer at the end of the process). Describe a physical facility associated with your company. This can be a unique manufacturing or distribution center, retailer, or even a merchandising technique. The idea here is to describe what it looks like to the consumer and the value that this atmosphere brings to the buying experience.
b. Examine whether your company has a competitive advantage relative to its place offering (i.e., only address place or distribution here).

3. Price
a. This section of the marketing plan should describe the pricing strategies used by your company. Include theoretical aspects of pricing in your discussion here.
b. Examine whether your company has a competitive advantage relative to its pricing strategies (i.e., only address pricing here).

4. Promotion
a. This section of the marketing plan should address the promotional methods used by your company. This should not only include social media/Internet marketing but also traditional marketing and advertising used (e.g., personal selling, advertising, sales promotion, publicity).
b. Examine whether your company has a competitive advantage relative to its promotional strategies (i.e., only address promotion here).

Ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not counting the title and reference pages).

Solution PreviewSolution Preview

These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.

Introduction
The Galaxy Restaurant is a healthy food restaurant that serves fresh and tasty food in a unique and innovative dining atmosphere. Its target market can be divided into two groups: individuals and families. Individuals are often business people on launch breaks who spend lunchtime in the restaurant. The families as market segment usually devote dinner time in the restaurant. Families are an important target market for the Galaxy Restaurant because parents often work late, spend the whole day on the job, spend a little time with children, and have less time to prepare dinner. Therefore, families use restaurant services to spend more time each other.
Product
The product is a physical product or service to the consumer for which he is willing to pay and includes half of the material goods, such as furniture, clothing, and grocery items and intangible products, such as services, which users buy (Singh, 2016, p. 41). The Galaxy restaurant offers a service that will enable persons to live healthily. The restaurant’s offer is healthy food prepared in the most sophisticated possible way of cooking, conditions that are provided with the international standards for the preparation of healthy eating. The service consists not only of offering healthy...

By purchasing this solution you'll be able to access the following files:
Solution.docx.

$43.00
for this solution

or FREE if you
register a new account!

PayPal, G Pay, ApplePay, Amazon Pay, and all major credit cards accepted.

Find A Tutor

View available Marketing Tutors

Get College Homework Help.

Are you sure you don't want to upload any files?

Fast tutor response requires as much info as possible.

Decision:
Upload a file
Continue without uploading

SUBMIT YOUR HOMEWORK
We couldn't find that subject.
Please select the best match from the list below.

We'll send you an email right away. If it's not in your inbox, check your spam folder.

  • 1
  • 2
  • 3
Live Chats