Your job in this Writing Assignment is to develop marketing mix str...

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Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment. We begin with the value offering this week.

Remember your product’s target market(s) from the previous paper. Always keep them in mind when making your recommendations. You now work for the company, and your goal it to help them grow sales.
Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. You do not need to repeat the question. The paper should contain a minimum of 5+ pages of analysis for the responses to the eight questions.
Offering. Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week's readings. Is it more product dominant or service dominant? What are the tangible and intangible aspects?
Type of consumer offering. Based on the four categories of type of offerings discussed in course content, describe the category in which your product or service offering belongs. Based on your new target market, would that category of the offering change and if so, how? How would it change the marketing strategy?
Product line extensions or new product development. Should the current product or service be modified to more fully meet the needs of your new target market? Would the changes constitute a new product line, a product line extension or a new product? If no product changes are needed, how does the same product or service meet the need of your target market differently than current customers? Would the product line extension or new product allow the offering to occupy uncontested space in the perceptual map for the target market as covered in thr previous paper?
Product lifecycle. In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how? What would this mean to the lifecycle marketing strategy?

Part 2 - Using Marketing Channels and Price to Create Value for Customers


This part of the assignment assesses your ability to relate marketing mix concepts of distribution and pricing to your product or service offering. You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs.
Marketing channels. To the best of your ability, outline the marketing channels of your product or service offering as they currently exist. Most product and service offerings will have more than one channel, so your system should include at least two; for example (1) a direct channel for internet sales: manufacturer --> customer; and (2) an indirect channel such as manufacturer --> distributor --> wholesaler --> retailer --> customer. If your product or service only has only a direct channel, explain why. Would this channel strategy change as a result of your new target market? Why or why not?
Marketing channel strategy. Why type of distribution intensity strategy does your product or service currently use? How do you know this? Would this distribution intensity strategy change for your new target market? Why or why not?
Value chain. Referring back to your marketing channel diagram, discuss what each member of the value chain does to bring value to the consumer.
Pricing strategy. Referring to the various pricing strategies outlined in the week's readings, which one does your product or service currently use? Would you recommend any changes for your new target market? If so, how would you change it and why?
Prepare as a word processed document (such as Microsoft Word). Use a simple 12-point font such as Times New Roman.

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These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.

(I) Offering
CfA’s Mom’s Valet service is the inspiration behind the new service aimed at the Family Treat market segment. In its current form, the Mom’s Valet service is a one of a kind service in the fast food industry and it has the potential to attract a bigger segment of families than the originally targeted millennial moms. At the time of its introduction, the service was meant to solve an all too familiar problem – the hustle of standing in line with restless young children waiting to order for a meal. The service targeting 18 – 35 year old mothers allows parents to order at the drive-thru with their children in the car with them. After placing their orders, they then go inside the restaurant where a CfA employee will have a table ready with however many high chairs they need and serve them (Peterson, 2016). Ordering for food while keeping an eye on multiple children is a difficult problem that parents encounter, and the Mom’s Valet service aim is to solve this problem.
(II) Type of Consumer Offering
The Mom’s Valet service offering falls under specialty offerings (Tanner & Raymond, 2015) because as highlighted in part 1 above it is a one of a kind service in the fast food industry. When CfA introduced this service, no other fast food chain...

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