Case study questions 1. Why do search engines constantly update ...

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Case study questions

1. Why do search engines constantly update their algorithms?
2. What were the key mistakes that Viewpoints.com was making?
3. Why were their solutions so effective?
4. Do you think search engine algorithm updates can help businesses become better at what they do?

General Requirements for Report:

1. Please choose 2-3 questions listed in the case. The structure of your case report is listed as follows:

Brief case introduction
Questions and your answers.
Summary/Conclusion.

2. The length of your report is no more than two (2) pages in double space and 12 font size. Be concise, be relevant.

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1. Case introduction
The case of viewpoints.com explains how this product reviews website managed to recover from the loss of traffic and decrease in ranking due to the Google algorithm changes. It highlights the importance of webmasters to constantly work on the improvement of the websites and on the quality of content.

2. Questions and answers
1. Why do search engines constantly update their algorithms?
Main goal of the search engines is to deliver the most relevant results to the users. Since they also want for that same...

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