Question

In your opinion, what does a typical buyer of the following products look like demographically? Age, Sex, income, own/rent, occupation, presence of children, etc.

-Apple Iphone5
-Smart Car
-Condo in Trump Tower

Write a 1 to 1 1/2 page on the 3 separate products (each product takes 1 paragraph).

Solution Preview

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Apple’s iPhone are very popular amongst consumers. It is more of a status symbol and is used by buyers who possess the variety seeking behavior. On the basis of the variable ‘age’, the younger generation is more eager and curious to try out the new versions of Apple’s products. The product is preferred by both males as well as females and so gender of the population is not an important variable for market...

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