Question

Write 1 to 2 pages paper about the market segmentation and the strategic targeting of the latest iphone5. In other words, construct a demographic profile of a typical iPhone 5 consumer. Also, write about how culture can influence a purchase decision.



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Apple’s latest product iPhone 5 seeks to target smart phone users who want to try something new and replace their existing smart phones with a phone which is very thin, slim and light. iPhone has been marketed all across the world and its target markets have been defined in terms of several variables. It has been targeting consumers in the age group of 18-35 years. On the basis of psychographic variables, it targets consumers which are brand conscious...

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