2. Please read and analyzes the article “The Great American Soap Overdose.” This article is in the January 25, 2010 edition of the Wall StreetJournal. Please submit this assignment as an attachment using Microsoft Word. Please provide thorough answers to the questions listed below. In responding to these questions, please observe the basic rules of writing and grammar.
1.) Describe at least four factors that contribute to consumers using too much detergent when washing clothes.
2.) Why were premeasured tablets and sachets successful in other countries but not in America?Can marketing research be used to help marketers understand why premeasured tablets and sachets were not successful in America?
3.) Describe some ideas that detergent companies can implement to get consumers to stop using too much detergent when washing clothes.
4.) Adam Lowery feels that marketers of detergents are deliberately causing consumers to use too much detergent.He said that the detergent market is not growing, so you either have to take market share away from other companies or get consumers to use more detergent.Big detergent companies say Mr. Lowery’s assertion is completely wrong.Which of the two do you agree with and why?
This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.1. Wrigley’s decision to add caffeine to gums is consistent with the strategies of innovation and product development. As per Mosbergen (2013), caffeine is the most popular psychoactive stimulant available and most adults’ consumer caffeine in some form or the other daily. Since caffeine is a widely consumed product, competitors have started adding it in other products so that users can consume caffeine through other ways.
The target market for this product is adults above the age of 25, who want to consume caffeine on the ‘pick-me-up on...