Question

Develop an idea for a new product which can be good (tangible product) or service (intangible product).Describe at three reasons why you feel there is a need for the new product or service.You must refer to several secondary sources to develop the reasons for the need for the new product idea. Describe the "core product", and the product's supplemental features and symbolic and experiential benefits. Describe the individuals or organizations that would be a viable target market for the new product? Please respond in at least 200 words, and you must use the APA format and cite at least four sources.

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The new product to be developed is a premium dark chocolate offering as bars, syrups and candies. This product is expected to receivable favorable response since premium chocolate market segment is the fastest growing segment in the chocolate market and is expected to continue its growth momentum (Markets & Markets, 2011). Since 2001, the chocolate market...

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