The failure rate for new products is extremely high.Some sources ha...

  1. Home
  2. Homework Library
  3. Business
  4. Marketing
  5. The failure rate for new products is extremely high.Some sources ha...


The failure rate for new products is extremely high.Some sources have stated the failure rate for new products is 80 to 90 %. In addition to the high failure rate, the cost to introduce a product is very expensive.Given the cost and high failure rate, some pundits advocate “playing it safe” when it comes to introducing new products.Should most companies begin to play it safe by drastically reducing the number of new products introduced? Is playing it safe risky business?What can companies do to reduce the failure rate for new products?Please respond to the topic in at least 200 words, and use the APA format to cite at least four sources

Solution PreviewSolution Preview

These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.

As per Doole & Lowe (2008), innovation is the need of the hour and organizations need to develop offerings which are perceived to be value adding by the consumer. Playing safe by limiting new product launches is a risky option since consumers are more demanding and they want several options from which they can...

By purchasing this solution you'll be able to access the following files:

for this solution

or FREE if you
register a new account!

PayPal, G Pay, ApplePay, Amazon Pay, and all major credit cards accepted.

Find A Tutor

View available Marketing Tutors

Get College Homework Help.

Are you sure you don't want to upload any files?

Fast tutor response requires as much info as possible.

Upload a file
Continue without uploading

We couldn't find that subject.
Please select the best match from the list below.

We'll send you an email right away. If it's not in your inbox, check your spam folder.

  • 1
  • 2
  • 3
Live Chats