Chapter 1 presented the comment that "consumers do not buy drill bits - they buy ways to make holes."

Assuming that this is true, what are consumers really purchasing when they buy the following three items?
1. A pair of sneakers
2. Lipstick
3. A life insurance policy

The book is Consumer Behavior.

Solution PreviewSolution Preview

This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.

1. When consumers buy sneakers, they are actually buying comfort. Sneakers can help them to walk and jog in an easy manner and it also helps to protect the feet of the consumer. If the consumer would walk bare foot, there are chances that...
$16.10 for this solution

PayPal, G Pay, ApplePay, Amazon Pay, and all major credit cards accepted.

Find A Tutor

View available Marketing Tutors

Get College Homework Help.

Are you sure you don't want to upload any files?

Fast tutor response requires as much info as possible.

Upload a file
Continue without uploading

We couldn't find that subject.
Please select the best match from the list below.

We'll send you an email right away. If it's not in your inbox, check your spam folder.

  • 1
  • 2
  • 3
Live Chats