Question

Assume that you are the marketing manager for a food products company that has just developed a new frozen "French fry" product. This new "French fry" product comes in small microwavable pouches and is noted for its crispiness. The product has been test marketed in New England and has shown favorable results. Your task is to attempt to sell the product idea to Canadian consumers. This might be a difficult task because of Canadian resistance to come United States products. The decision, however, has been made to go forward. Write a short position. Remember that English and French speaking Canadians might receive that product differently. Be sure to identify in your paper any cultural or ethical issues that must be addressed by such an introduction. Lastly, evaluate the likelihood of success of the product in the Canadian market. Explain your conclusions.

Solution Preview

This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.

This new product is expected to be successful in the Canadian market, though its introduction should be streamlined to meet the tastes and requirements of the Canadian population. Unlike America where people tend to follow the common...

This is only a preview of the solution. Please use the purchase button to see the entire solution

$8.00

or $1 if you
register a new account!

Related Homework Solutions

Get help from a qualified tutor
Live Chats