These solutions may offer step-by-step problem-solving explanations or good writing examples that include modern styles of formatting and construction of bibliographies out of text citations and references. Students may use these solutions for personal skill-building and practice. Unethical use is strictly forbidden.This report analyzes the article by Goyat (2011) which discusses the base on which market segmentation should be done. Kotler (2012) defines market segmentation as a strategy in which the target market is divided into smaller segments which have similar characteristics so that similar marketing mixes can be used to cater to the needs and wants of that market segment. The Internet has increased the bargaining power of buyers and the ‘one-size-fits-all’ approach does not hold in this competitive environment. Catering to customer needs in...
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