Multicultural Marketing (United States)

- Geographic concentration

- Market dynamics (shifts that may be taking place, including percentage movements of individual groups within the larger market

- demographics (how each group differs from the other)

- around 300 words

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As there has been an increase in the diversity of American population, it has become very important for all the companies to take a diverse approach and develop marketing mixes after considering the diverse population in mind. It is because the earlier considered minority segments are becoming...
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