Multicultural Marketing (United States)
- Geographic concentration
- Market dynamics (shifts that may be taking place, including percentage movements of individual groups within the larger market
- demographics (how each group differs from the other)
- around 300 words
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As there has been an increase in the diversity of American population, it has become very important for all the companies to take a diverse approach and develop marketing mixes after considering the diverse population in mind. It is because the earlier considered minority segments are becoming...By purchasing this solution you'll be able to access the following files:
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