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This report is about the carpet industry of China. As per World Bulletin (2014), China is the major carpet exporter that had exported $13.6 billion carpets in 2013. Chinese carpets are known for their motifs, the color choices as well as blend of floral and geometric designs. Currently, the use of carpet in China is limited when compared to US, but as the disposable incomes of consumers is expected to increase and the construction activities are also expected to increase, the demand for carpets would increase. This report presents an analysis of the main players and substitutes in the Chinese carpet industry (Emil’s Decorative Area Rugs and Carpets, 2014)....