Read the article Iams and Eukanuba understand the people who like p...

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Read the article Iams and Eukanuba understand the people who like pets.
Then, answer the following questions:
1. Which of the psychological influences on pet owners should marketers at Iams and Eukanuba pay particular attention to, and why?
2. During which stages of the buying decision process would you expect the educational resources of Dog College and Cat College to have the most influence on consumers' behaviour?
3. Why would consumers continue spending on their pets even during an economic downturn? Explain your answer in terms of consumer buying behaviour concepts.

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Psychological needs of the pet owners relate to their emotional well-being and love for their pets. The pet owners are emotionally connected with their pets as they want to see them happy and healthy. Therefore...

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