Watch Understand Your Customers' Minds video and write a short essay (two to three page; 1.5 spacing, 12 pitch font) that summarizes the key "take aways" (a.k.a. main points, lessons learned, implications) for marketing managers.
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In the “Understand Your Customers’ Minds” video, explains how consumers use metaphors to frame the world around them, and how companies can leverage an understanding of those metaphors to bolster their marketing efforts.
Deep metaphors are enduring ways of perceiving things and making sense of what we encounter, that further guides our subsequent actions. These metaphors are the unconscious viewing lenses that help us structure how we hear, think, say and do.
There is a strong connection to a product when the consumers feelings are evoked...
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