This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.In the “Understand Your Customers’ Minds” video, explains how consumers use metaphors to frame the world around them, and how companies can leverage an understanding of those metaphors to bolster their marketing efforts.
Deep metaphors are enduring ways of perceiving things and making sense of what we encounter, that further guides our subsequent actions. These metaphors are the unconscious viewing lenses that help us structure how we hear, think, say and do.
There is a strong connection to a product when the consumers feelings are evoked...