ASSIGNMENT_ENVIRONMENTAL FACTORS ANALYSIS (PART 1)

Content
1. INTRODUCTION AND BACKGROUND INFORMATION 1
1.1. Scope and problem definition 1
1.2. Aim 1
1.3. Method and structure 1
1.4. About the chosen company 2
2. LITERATURE REVIEW AND MAIN DISCUSSION 2
2.1. Literature review 2
2.2. Customer behavior 2
2.3. Government and economy 3
3. CONCLUSION AND SUMMARY 3
REFERENCES 4

1. INTRODUCTION AND BACKGROUND INFORMATION

1.1. Scope and problem definition
Today’s business environment is characterized with a lot of uncertainty, fast and frequent changes, as well as hard to predict business and operations influential factors. In order to survive in the competitive market, companies are using different strategies to tackle the challenges from the environment and fulfil the requirements of the stakeholders. As highlighted by Gadenne, Kennedy and McKeiver (2009), external pressures could usually come from legislators, environmental groups, financial institutions and other parties such are suppliers. As a first step for finding and developing suitable strategy to tackle factors and requirements coming from the environment, company needs to be conduct a proper environmental analysis.

1.2. Aim
Aim of this paper is to identify key factors coming from the different environment sources that could influence the business and operations of the company in event and media industry sector from Australia. When it comes to the interested parties from the environment, emphasize will be on the customers and their behavior and Government pressures and activities.

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