QuestionQuestion

Context:
Contemporary businesses cannot afford to ignore the environments in which they operate. To navigate this vast and ever-changing landscape, businesses must keep a keen eye on the external factors that influence it. Customer behaviour, government regulatory and economic policy, competitor strategy and public opinion all impact on a firm's success. The environmental scan report is an effort to identify these factors and propose solutions to the risks they pose.

Instructions:
This assessment serves to collect data about a firm's environment in one place. You will work individually to identify any relevant information about the environment of a chosen organization. You must choose an Australian firm of appropriate size and view it through the lens of theories and frameworks identified in this subject. The development of the environmental scan must incorporate the following elements:

-Use materials from this subject-both in the prescribed materials and those that you collected in your private study-to identify the types of factors that influence firms
-Analyse those environmental factors, making reference to an appropriate volume of external sources (i.e. articles from your private study), to explore challenges to firms
-Present your chosen case study firm, making reference to several external sources.
-Catalogue the factors in its environment that exert pressure on it.
-Discuss these factors in the context of the subject theories and frameworks.

The structure of the assignment should follow standard report structure:
-Introduction and background information
-Body of information and discussion of relevant topics
-Conclusion and summary
-Referencing in the APA style

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ASSIGNMENT_ENVIRONMENTAL FACTORS ANALYSIS (PART 1)

Content
1. INTRODUCTION AND BACKGROUND INFORMATION 1
1.1. Scope and problem definition 1
1.2. Aim 1
1.3. Method and structure 1
1.4. About the chosen company 2
2. LITERATURE REVIEW AND MAIN DISCUSSION 2
2.1. Literature review 2
2.2. Customer behavior 2
2.3. Government and economy 3
3. CONCLUSION AND SUMMARY 3
REFERENCES 4

1. INTRODUCTION AND BACKGROUND INFORMATION

1.1. Scope and problem definition
Today’s business environment is characterized with a lot of uncertainty, fast and frequent changes, as well as hard to predict business and operations influential factors. In order to survive in the competitive market, companies are using different strategies to tackle the challenges from the environment and fulfil the requirements of the stakeholders. As highlighted by Gadenne, Kennedy and McKeiver (2009), external pressures could usually come from legislators, environmental groups, financial institutions and other parties such are suppliers. As a first step for finding and developing suitable strategy to tackle factors and requirements coming from the environment, company needs to be conduct a proper environmental analysis.

1.2. Aim
Aim of this paper is to identify key factors coming from the different environment sources that could influence the business and operations of the company in event and media industry sector from Australia. When it comes to the interested parties from the environment, emphasize will be on the customers and their behavior and Government pressures and activities....

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