Subject Business Supply Chain Management

Question

Coca-Cola is a well-established consumer products company with a strong market position globally. The sales of its core products have remained relatively stable for decades, yet the company has continued to grow and has remained very profitable. Discuss Coca-Cola’s history in light of the statement that “generating a steady stream of new products to market is extremely important to competitiveness.” Does Coca-Cola’s success disprove that statement? Is the company an exception to the rule or an example of its application?

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Essay: Coca-Cola’s History
While it is true that the sale of The Coca-Cola’s Company’s core products has remained stable for decades, it is important to note that the company primarily sells products that do not require frequent changes in formulation. The statement that “generating a steady stream of new products to market is extremely important to competitiveness” has primarily gained a lot of support due to the stiff competition and innovation happening in the technology sector. For example, the main smartphone...

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