Raising Cane's Response to Hurricane Katarina (1010 words)

Summarize the Raising Cane's Response to Hurricane Katarina case and analyze the problem.

This paper aims to show the response of a firm to a natural occurrence such as Hurricane, through the implementation of the crisis management. Raising Cane's is a Chicken Fingers restaurant founded by Todd Graves in the 1990's with the headquarters in Baton Rouge. Till 2005, it operated 28 stores in the coastal areas of Louisiana and Mississippi, plus another four stores outside this area. The limited menu which they offer to customers (consists of chicken fingers, Cane’s sauce and other) represents the key factor to Cane’s growth and success. However, their location at coastal areas of the South-eastern US brings them risk of Hurricane Katrina occurrence (natural catastrophe) and all firms need to include this risk in their business strategy and every day operations...

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