2) You are a consultant working for the company “Data Mining R Us.” Your client is a major luxury automobile manufacturer, Lexcedes. They have come up with a brand new model called the “Chimera” and they want to target the car for young, filthy rich individuals. Besides having their own company databases, Lexcedes purchased a large collection of databases containing historic information about people, their attributes, and what they buy. They want to use data mining to help sell their new model. Describe in detail a comprehensive step-by-step data mining procedure you would follow if you were given this task. Make sure that your answer reflects the situation stated above (in other words, do not give a generic answer). State your assumptions.
This material may consist of step-by-step explanations on how to solve a problem or examples of proper writing, including the use of citations, references, bibliographies, and formatting. This material is made available for the sole purpose of studying and learning - misuse is strictly forbidden.1) The answer to this question is not unique, because there is not a single method used to reduce the number of rules. Below there can be consulted several such effective methods (distinct as approach, but with the same effect in the end):
- The usage of domain knowledge; it can be useful to design templates for those rules that it is intended to be mined; in order to achieve this goal there must be defined confidence interval, correlation measure and minimum support;...