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Assignment: Public Health Program Development
As defined in Unit 3 assignment, the selected topic is physical activity while the primary objective is to increase the number of adults and adolescents performing muscle-strengthening activities at least two days a week. To communicate this objective, it will necessitate a comprehensive and highly productive marketing strategy.
Marketing plan goal
The goal of the marketing plan is to create a broad community awareness of the importance of performing muscle-strengthening activities. The specific goal is to increase perception among the targeted group, policymakers, as well as decision makers concerning the value of these activities.
The target audience
The targeted audience is comprised of adults and adolescents throughout the American society. At present, more than 80 percent of the entire American adult population and a similar number of adolescents...
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