Subject Computer Science Computer Science - Other

Question

Assignment
Public Health Program Development

Your Marketing Plan & Budget
For your public health program, develop a marketing strategy that would best fit your target audience. What would you do specifically? Describe your marketing plan using the plan described in your Unit 4 reading. Who would you need to involve in your marketing strategy? Any approval needed? (Put ‘cost’ in your budget below).
In addition, create a mock budget for your program. What resources will you need? Staff, supplies, space, marketing, incentives, etc? Please use the sample budget template in ‘Doc Sharing”’ to create your proposed budget.
Present your assignment as a 2-3 page Microsoft Word document. Please include APA-style formatted references in the body of the paper and as a reference list. Upload the document to appropriate Unit dropbox by the due date.

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Assignment: Public Health Program Development

Introduction
As defined in Unit 3 assignment, the selected topic is physical activity while the primary objective is to increase the number of adults and adolescents performing muscle-strengthening activities at least two days a week. To communicate this objective, it will necessitate a comprehensive and highly productive marketing strategy.
Marketing plan goal
The goal of the marketing plan is to create a broad community awareness of the importance of performing muscle-strengthening activities. The specific goal is to increase perception among the targeted group, policymakers, as well as decision makers concerning the value of these activities.
The target audience
The targeted audience is comprised of adults and adolescents throughout the American society. At present, more than 80 percent of the entire American adult population and a similar number of adolescents...

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