Give answers to the following questions (more than 300 words per each):

1. Provide an example of analyzing a technology using Roger’s model of technology adoption.
2. Provide an example of analyzing a technology using Roger’s model of technology diffusion.
3. Discuss an example of successful adoption of sustainable technology.

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1. The development of personal computer software fits Rogers’ model of technological adoption almost perfectly. Computer software was initially developed by innovators like Bill Gates and Steve Jobs. Both men took significant risks with their venture capital; if their products failed, they would face ridicule for their efforts. The only difference between Gates and Jobs and the innovator profile in Rogers’ model is that neither man was prosperous before they revolutionized the software industry. Jobs and Gates made optional-innovation decisions in Rogers’ terms because they were not directed by higher-ranking individuals in a corporation to design their software....

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