Prepare an advertising proposal for Etihad Airways (go to etihad.com for company site)
You need to include the following in the proposal:
1. Introduction - Background of the product/company
2. Objective(s) of advertising
3. Target Audience(s)
4. Creative Strategy – explanation about your concept/idea
5. Media Planning
6. Execution (1 print ad AND 1 promotional item)
Around 15 -20 Powerpoint slides.
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