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Not long after its first arrival on the internet, people have been noticing the power and influence of social media. Social media has become so popular and such a common part of everyday life, that companies and manufacturers have started using social media to communicate with their customers, win new customers, and encourage brand loyalty. How effective are these social media marketing campaigns? Are they really effective in reaching and influencing consumers? One company, Dove, recently created a campaign which was carefully designed to target certain consumers, the #LoveYorCurls campaign; how successful was it in achieving it’s goals?
According to Merriam-Webster’s dictionary, the first recorded use of the term “social media” was found in 2004. The term “social media” is defined as....
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