Using your experience with healthcare, either from a client's or employee's perspective, create a healthcare marketing scenario. In this scenario, describe how you would integrate the 4 Ps of marketing. Include a discussion that describes the 4Ps and they relate to the health care organization in general. Remember to use APA for completing this paper including citations and reference page. You should include a minimum of 5 outside professional resources.
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Marketing in healthcare is essential in the improvement of relationships between care providers and patients and communicating about new or existing brands with the aim of improving community health. The advancements in medical research and technologies have led to the development of innovative tools and tests that can be used to improve health outcomes. Similarly, the growing shift from curative to preventive health services has been necessitating the enhancement of voluntary and regular screening for chronic illnesses such as cancer, diabetes, and cardiovascular diseases. Such initiatives would require the utilization of the 4Ps of marketing – Price, Product, Promotion, and Placement. According to Baker (2014), the 4Ps...By purchasing this solution you'll be able to access the following files:
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