In Chapter 2 of The Upcycle, McDonough and Braungart argue that designing the process 'upstream' makes it easier to control the process 'downstream' (this specific language is on p. 72).
Write an essay in which you analyze and evaluate this idea.
McDonough, William, and Michael Braungart. The Upcycle. 2013. Internet Resource.
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Upstream and Downstream in Chapter 2 of The Upcycle by McDonough and Braungart
According to McDonough and Braungart designing the process 'upstream', makes it easier to control the process 'downstream' (72). Designing upstream means that companies get rid of the materials that will end up polluting the environment at the beginning of the design process rather than create filters to eliminate the toxins downstream when the product is released into the biosphere.
The underlying principle governing designing upstream is a future-oriented principle. In a world where the earth’s capacity is only two billion people, we will need five more earth is the rate of production continues at the rate it is now moving....
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