“In the case study “Affirmative Action vs. Client Wishes”, Jennifer is in a moral dilemma. Write an essay in which you summarize the morally relevant features of the case, including who will be affected, and then describe what you would actually do in the situation, and why.”
Write about 1 and half pages.
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In the mini case study “Affirmative Action vs. Client Wishes”, a senior marketing executive fires a junior administrator for not complying with his wishes to terminate two black actresses. The client wants two white actresses instead of two black actresses because test runs of the ad show that the target audience is uncomfortable with the race of the black actresses. The ad company does not want to lose their client and is afraid of...
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