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4. Describe the purpose of the study.
The study was performed to examine the relationship between exposure to cigarette advertising during adolescence and the likelihood of taking up smoking. Research shows that if smoking is not initiated during adolescence, it is unlikely to be taken up later in life. In order to combat the risk factors that could lead to adolescents taking up smoking, the researchers look into the role advertising has to play in propagating this phenomenon. Thus, a positive correlation would likely imply that exposure to advertising does influence young people take up smoking and is a viable risk factor....
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